Search engine optimization (SEO) is more than just adding secret code to your web page.  Search engines changed what they were looking for in a web site over 400 times last year alone.  Internet marketing professionals have to be aware of these changes on a daily basis and must be there for your business when the changes need to be implemented on your site. Hiring a local Internet Marketing specialist personalizes the relationship between you and the person you will need to call when the search engines make the changes that will affect your bottom line.